From an early age, Desiree Singleton has a dream of opening her own chocolate shop. In early 2020, Desiree and her husband Tony made good on that dream by opening Harvest Moon Coffee and Chocolates in Tarentum, PA, a small borough just north of Pittsburgh.
Desiree’s love for providing quality coffee and awesome chocolates is matched only by her drive to contribute to the community, so that was a driver in providing the layout for the coffee and chocolate shop website. When asked about what she wanted to convey in her first message, Desiree had three simple words:
Coffee. Chocolates. Community.
That theme carried on throughout the flow of the website. Large, colorful images accompanied bright, simple, clean fonts. The use of dark tones and straightforward copy worked to convey the direct and accessible nature of her business.