STEMJobs.com was created to be the place for students to learn about Science, Technology, Engineering and Math. The site was powered by content from STEMJobs Magazine and required a structured environment to house all the content.
Additionally, the website featured “STEMJobs Approved Colleges” and “STEMJobs Approved Companys”, which required templates to display the thousands of organizations.
The biggest feature of the site was the STEM Type Quiz — a medium-length test that determined a student’s path in the STEM journey and fit them with one of eight personas. This created a unique marketing opportunity for both drip campaigns as well as creating a user management system that would deliver a unique experience with tailored content.